Let Parents Stay Chinyorwa Chekutamba by Yu Chen

Let Parents Stay Chinyorwa Chekutamba by Yu Chen is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

Let Parents Stay Chinyorwa Chekutamba

by Yu Chen

Client: Hubei University of Technology

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

11,222
Verified Award Winner
Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Chinyorwa Chekutamba

Let Parents Stay chinyorwa chemavara chinobva pamaruvara echinyakare eHan Embroidery, chakagadzirirwa kutsigira musha unotambudzika neurombo. Musha weJinling ndiwo wekugara kwevana vanopfuura zvuru zviviri vakasiiwa nevabereki vanoshanda kure, uye vagari vazhinji vane unyanzvi hwekuruka Han Embroidery. Zvigadzirwa zvekuruka zvomunzvimbo zvaitengeswa zvishoma nekuti maitiro acho akanga asina kuchinja zvakawanda kwemakore zana. Zvinhu zvechinyakare zvekuruka zvakatorwa pfungwa dzazvo zvichigadzirwa patsva kuita mavara emazuva ano, anosonwa nemaoko nevaruki vemo. Chinangwa ndechekugadzira mari uye kupfuudza unyanzvi uhwu kuzvizvarwa zvinotevera nemutauro wekuona wemazuva ano.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Let Parents Stay Chinyorwa Chekutamba, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Let Parents Stay Chinyorwa Chekutamba inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Let Parents Stay Chinyorwa Chekutamba inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen