Bronzi Girafiki · 2021
FM993 30th Chiratidzo cheGore reMakumi Matatu
- Mubairo weBronzi we A' Design Award 2021 in Girafiki
- CLIENT: Lance Design
- Estimated Number of Design Views: 10,382
- Verification code 2493C2947D · Verify this award
Colors
About FM993 30th Chiratidzo cheGore reMakumi Matatu
FM993 30th ndiro zita rechiratidzo chakagadzirirwa gore rechimakumi matatu re993 Music FM yeGuangdong Radio and Television. Chiratidzo cherunhare rwemhepo (radio signal) ndicho chinhu chikuru chinoonekwa, uye manhamba 993 ne30 akabatanidzwa mumufananidzo werunhare kuburikidza nemaumbirwo epositive uye negative shapes. Kuumbwa kwechiratidzo kunotorwa pfungwa kubva pamafungu erwiyo (sound waves), kudonha kwenyenyedzi (meteor showers), mitsara yenziyo (staves) uye zvipfuwo zvemoto zvinopararira (radial fireworks). Chiratidzo ichi chinoitwa zvikuru nedare (metal), uye acrylic inogonawo kushandiswa. Chiratidzo ichi chinoonekwa zvakajeka kana chichionekwa chakatarisana nemberi, asi chinoratidzika sechimedu chakati denderedzwa (semi-circular) chine mavhareya akawanda (multi-layered relief) kana chichionekwa parutivi.
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne FM993 30th Chiratidzo cheGore reMakumi Matatu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. FM993 30th Chiratidzo cheGore reMakumi Matatu inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. FM993 30th Chiratidzo cheGore reMakumi Matatu inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Press Kit
- Unique Properties
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- Dimensions & Packaging
- 250*20mm, 50*50mm, 120*80mm
- Tags
- Visual communication design, logo design, radio station, music, meteor, airwaves
- Production Technology
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- Design Challenge
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- Research
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- Inspiration
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- Project Duration
- The design of the work started in November 2020 and was officially put into use in January 2021.
- Operation Flow
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
