Africolor Festival Chiratidzo cheMufananidzo weMutambo by Manuela Bonnet

Africolor Festival Chiratidzo cheMufananidzo weMutambo by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

Africolor Festival Chiratidzo cheMufananidzo weMutambo

by Manuela Bonnet

Client: Africolor

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Chiratidzo cheMufananidzo weMutambo

Africolor Festival ndicho chiratidzo chemufananidzo chakagadzirirwa gore rechimakumi matatu remutambo wemimhanzi unoitwa muParis. Dhizaini iyi yakavakirwa pamusoro pepfungwa yekudzokorora kwezwi (resonance), ichiratidza kuti mutambo uyu unoramba uchidzokorora sekunge mwungu munguva nemiganhu. Mutambo wemavara (typography) unocheka nekudzokorora mavara emusoro kuti agadzire rwiyo runopfachukira. Chiratidzo ichi chakajeka, chakananga, chine mavara akasiyana-siyana uye chinofadza. Bhii inogadzirwa mumhando mbiri dzinopesana, imwe tsvuku uye imwe girinhi. Dhizaini rimwe chetero iri rinoshandiswa pamabhurocha, mapepa ekuparadzira (flyers), mapoya emugadhini yepasi (subway posters), mireza, mabhegi ekutakurira uye zvinyorwa zvenzvimbo dzemasocial media.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Africolor Festival Chiratidzo cheMufananidzo weMutambo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Africolor Festival Chiratidzo cheMufananidzo weMutambo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Africolor Festival Chiratidzo cheMufananidzo weMutambo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet