Clarity Chimiro Chekambani by Jeffery Fulton

Clarity Chimiro Chekambani by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

Clarity Chimiro Chekambani

by Jeffery Fulton

Client: Clarity Innovations

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Chimiro Chekambani

Clarity chimiro chekambani chakagadzirirwa kambani inoshanda nezvematekinoroji. Chiratidzo (logo) chinosanganisa zviratidzo zviviri zvinoshandiswa mukunyora makodhi (coding), zvakaiswa mukati metrayengo (triangle) inoratidza kufamba mberi. Ruvara rwebhuruu rakadzama runoratidza kuvimbika, ruvara rwebhuruu rakajeka rune chekuita nezvematekinoroji. Mavara ekunyora anoshandiswa ndeeNeo Sans nekuda kwechimiro chawo chemazuva ano, chinoenderana zvakanaka nemakona akatenderedzwa echiratidzo. Ma-gradients neshepu dzisina kujeka hadzishandiswi, saka chimiro ichi chinovimba nezvimiro zviri nyore uye tsamba dzinoshandiswa mukunyora makodhi. Chimiro ichi chinoshandiswawo pazvinhu zvekambani zvinotengeswa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Clarity Chimiro Chekambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Clarity Chimiro Chekambani inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Clarity Chimiro Chekambani inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release