Dhizaini 87MM Brand Story Dhizaini Yebhuku naSunghoon Kim ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheKudhinda neZvakadhindwa.

SirivhaKudhinda· 2022

87MM Brand Story Dhizaini Yebhuku

na Sunghoon Kim

Mutengi: 87mm

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Nezvekwa 87MM Brand Story Dhizaini Yebhuku

87MM imhando inomiririra yezvipfeko muKorea inogadzira tsika yezuva nezuva kuburikidza nepfungwa neuchenjeri. Kubvira pakavhurwa muna 2011, yakagadzirwa kuti itaure nyaya yemakore gumi apfuura kuvanhu vanoda 87MM kuburikidza neMoment by Moment, We Say No Concept But Good Sense, brand ine makore gumi ezvinyorwa. Izvi zvichashanda kutaura zvakanyanya nevanhu vadiki veKorea vanoda 87MM uye vane shungu pamusoro payo kuburikidza nenyaya yevavambi vaviri pamwe chete nenyaya yebrand ye87MM.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne 87MM Brand Story Dhizaini Yebhuku, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. 87MM Brand Story Dhizaini Yebhuku inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. 87MM Brand Story Dhizaini Yebhuku chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Kukura & Kupakiwa: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Matagi: 87MM, brand book, book, design, editorial, graphic, typography
Tekinoroji Yekugadzira: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Changamire yeDhizaini: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Tsvakurudzo: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Chikurudziro: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Nguva yePurojekiti: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Mafambiro eBasa: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Nhengo dzeTimu: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Zvikwereti zveMifananidzo: 87MM