Unless Agency Webhusaiti by Fanny De Bray

Unless Agency Webhusaiti by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Webhusaiti neWebhu Competition Category.

SimbiWebhu· 2022

Unless Agency Webhusaiti

by Fanny De Bray

Client: Unless agency

Mubairo weSimbi we A' Design Award Winner in Webhu Category

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Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Webhusaiti

Unless Agency ihwebhusaiti yakagadzirwa seChikamu chehurongwa hwepamusoro hwezita rekambani yeupindu hwekambani inopa mazano nekutaurirana. Webhusaiti iyi yakagadzirwa mushure mekuongororwa kwemisika yezvinoitika, kumira kwevanopikisana, uye maitiro eboka rebhizinesi, izvo zvakaunza chirongwa chezita rekambani chinotsanangura mashoko akakosha. Muunganidzwa wechiratidzo chezita rekambani unoshandiswa kudhirowa zvimiro zvakatenderera zvinorongazve mavara nemifananidzo uye kuumba zviratidzo zvinoratidzira pfungwa dzakakosha. Mavara nemifananidzo zvinobva pane zvakasikwa uye panyika yezvinhu zvinokosha zvikuru, zvichiratidzira kukosheswa uye maitiro akarurama ekambani.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Unless Agency Webhusaiti, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Unless Agency Webhusaiti inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Unless Agency Webhusaiti inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.