BTY Brand Identity Chiratidzo neMashandisirwo by Etude Digital is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2022

BTY Brand Identity Chiratidzo neMashandisirwo

by Etude Digital

Client: BTY Group

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Wanai Iye Zvino Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Chiratidzo neMashandisirwo

Zvinyorwa Zvebhuku: BTY Brand Identity chiratidzo nechirongwa chemashandisirwo zvakagadzirirwa BTY Group. Chiratidzo ichi chinoratidza pfungwa dzeanalitikari uye masvomhu enguva iyo gennaker sail inotambanudzwa. Dhizaini iyi inoreveerawo kushandurwa kwakaunzwa negennaker sail mumakwikwi eboti dzemafambiro emhepo (sailboat racing). Chiratidzo ichi chinomiririra ramangwana umo vanhu vanotungamirira tekinoroji. Zvidhirowa zvepensira zvinopfuura mazana matatu (300) zvakaitwa dhizaini isati yanatswa mumidhiya yedhijitari kusvikira jiometri yaidiwa yasvikwa. Mavara matema ndiwo anoshandiswa zvakanyanya, achitsigirwa nemavara anopenya. Chimiro chevatema nevachena chinoita kuti kuwedzerwa (reproduction) kuve nyore pane zvakawanda zvinoshandiswa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne BTY Brand Identity Chiratidzo neMashandisirwo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. BTY Brand Identity Chiratidzo neMashandisirwo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. BTY Brand Identity Chiratidzo neMashandisirwo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer