Lamay Island's Souvenir Series Basic Function: Zvekusevenzesa muBhizinesi (Brand Packaging) by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Lamay Island's Souvenir Series Basic Function: Zvekusevenzesa muBhizinesi (Brand Packaging)

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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The Design

About Lamay Island's Souvenir Series Basic Function: Zvekusevenzesa muBhizinesi (Brand Packaging)

Book Text: Souvenir Series yeChiwi cheLamay imhando yekurongwa kwepaketi rechipo cheHove dzakaomeswa nezvimedu zvehove zvakagadzirwa kubva ku-yellowfin tuna. Mufananidzo unoratidzwa unobva pazvinhu zvakaoneka nezvetsika dzeChiwi cheLamay muTaiwan, uye dombo rinozivikanwa reStone Vase remuno rinoshandiswa semufananidzo mukuru. Bhokisi rekunze rakagadzirwa nepepa uye rinovhurwa nechivharo chine magineti, uye rine hukuru hwemasendimita 34 ne23 ne6. Kudhinda kunoshandisa ruvara rwakasarudzika rwendarama yebronzi uye firimu rine kupenya pane dzimwe nzvimbo. Bhegi remukati rine zip rinochengetedza hove dzakaomeswa dzichiri nyowani. Kana chikafu chapedzwa, bhokisi rinogona kushandiswazve kuchengetedza zvimwe zvinhu.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lamay Island's Souvenir Series Basic Function: Zvekusevenzesa muBhizinesi (Brand Packaging), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lamay Island's Souvenir Series Basic Function: Zvekusevenzesa muBhizinesi (Brand Packaging) inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lamay Island's Souvenir Series Basic Function: Zvekusevenzesa muBhizinesi (Brand Packaging) inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang