Top Mercury Webhusaiti by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Webhusaiti neWebhu Competition Category.

SimbiWebhu· 2023

Top Mercury Webhusaiti

by Daniel Houle

Client: Azuro Digital

Mubairo weSimbi we A' Design Award Winner in Webhu Category

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Colors

The Design

About Top Mercury Webhusaiti

Top Mercury i webhusaiti yakagadzirirwa kambani inoshambadzira pamasocial media. Webhusaiti iyi inoshandisa mifananidzo inofamba, ma-animation uye mifananidzo yakagadzirwa chaiyo kuratidza chimiro chakachena uye chemazuva ano. Dhizaini iyi yakagadzirwa neFigma uye ikagadzirirwa nekushandisa Webflow, uye inoshanda zvakanaka pamidziyo yose, ma-browser ose uye pamahwendefa ose emakuriro. Mabhatani nezvidzitiro zvinobvumira vashanyi kudyidzana nezvikamu zvakasiyana-siyana zveWebhusaiti iyi. Kufamba kwemifananidzo kwakachengetwa kuri padiki kuti dhizaini iyi irambe iri pachena uye iri nyore kutevedzera. Webhusaiti iyi yakasvika pakukwezva vatengi vanosvika pa8 muzana, izvo zviri pamusoro pechiyero chemakambani akadaro chinosvika pa5 muzana.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Top Mercury Webhusaiti, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Top Mercury Webhusaiti inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Top Mercury Webhusaiti inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.