Cidih Chiratidzo cheBhurendi naPeng Wang

Dhizaini Cidih Chiratidzo cheBhurendi naPeng Wang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2023

Cidih Chiratidzo cheBhurendi

na Peng Wang

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

8,889

Mukundi weMubairo Akasimbiswa

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Cidih Chiratidzo cheBhurendi

Cidih ichiratidzo cheBhurendi chakagadzirirwa nzvimbo yekudzidza neyekuongorora yesainzi iri muMilan, Italy, yakavakwa pamwe chete neTsinghua University nePolitecnico di Milano. Mavara C ne D anoumba zvimiro zvinopesana asi zvichienderana (positive neyakaipa), zvichimiririra kubatana kwedzidziso nekuita, uye kutambira kwose kwechiteshi chepasi rose. Chetenderedzwa chiri pakati chinoratidza zuva richibuda. Bhii H rinomiririra izwi rekuti hub, uye chimiro chayo chakaipa chinobata mumvuri wezita racho. Chiratidzo ichi chinoshandiswa pazvinyorwa zvakaprintwa, pamachira eDigital, pawebsite, pamascreen, pamapepa akachekwa uye pane acrylic.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Cidih Chiratidzo cheBhurendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Cidih Chiratidzo cheBhurendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Cidih Chiratidzo cheBhurendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Kukura & Kupakiwa: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Matagi: Brand Identity, Logo, VI
Tekinoroji Yekugadzira: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Changamire yeDhizaini: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Tsvakurudzo: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Chikurudziro: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Nguva yePurojekiti: The project was started in November, 2020 and put into operation in May, 2021.
Mafambiro eBasa: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Nhengo dzeTimu: Peng Wang