Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka naWei Li

Dhizaini Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka naWei Li ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2023

Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka

na Wei Li

Mutengi: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka

Zvakanyorwa Mubhuku: Jiang Hu idhizaini yekupakita huang jiu, waini yechinyakare yeChina inogadzirwa nemupunga. Musoro webhodhoro unorema zvakakwana kuti ushandiswe sechinodzivisa mapepa kubhururuka, uye unogonawo kupinduka woshandiswa segirazi rekunwira. Bhodhoro rine mukwende mudiki, wakakodzera tsika dzakajairika dzekunwa. Bhokisi rekunze rakagadzirwa nefoomu pane pepa, saka bhokisi rimwechetero rinodzivirira bhodhoro panguva yekutakurwa. Mifananidzo inotora chiratidzo chekare cheChina sedingindira, ichiratidza upenyu hwemurwi wemunondo. Chinangwa ndechekupa chigadzirwa chekare mufananidzo mutsva.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Jiang Hu Chirongwa Chikuru: Kupakita Zvinwiwa Zvinodhaka inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Kukura & Kupakiwa: 180mm x 90mm x 50mm
Matagi: Alcohol, Package, Chinese
Tekinoroji Yekugadzira: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Changamire yeDhizaini: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Tsvakurudzo: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Chikurudziro: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Nguva yePurojekiti: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Mafambiro eBasa: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Nhengo dzeTimu: Mr. Li Wei