It Is In Your Genes Dynamic Identity by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dynamic Identity by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2023

It Is In Your Genes Dynamic Identity

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Dynamic Identity

Ichi chiziviso chechiratidzo chakagadzirirwa sevhisi ye genotyping, iyo inofanotungamira kune zvinogona kuitika zvirwere zvemajini zvinogona kuonekwa. Sezvakangoita maumbirwo eDNA, dhizaini yakavakirwa pahurongwa hwemakodhi, ayo akagadzirwa zvakanyanya maMorse macode anomiririra mavara earufabheti. Chero izwi rinogona kuoneswa nenzira iyi, kushandura static logo kuita chiziviso chine simba. Chiratidzo, rinova zita reMutengi rakanyorwa nemakodhi, rinotora maviri-helical chimiro cheDNA. Aya ndiwo maratidziro anoita bhizinesi reMutengi zvese zvine mutsindo uye nekuona mukuzivikanwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne It Is In Your Genes Dynamic Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. It Is In Your Genes Dynamic Identity inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. It Is In Your Genes Dynamic Identity inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon