Qinshihuang Cpa Basikoti reDoro by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Basikoti reDoro by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2023

Qinshihuang Cpa Basikoti reDoro

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Basikoti reDoro

Rugwaro rwebhuku: Qinshihuang CPA ndicho chirongwa chekupakita doro rakagadzirwa neumhizha mumhando yeChina Pale Ale. Chimiro chebhodhoro nemutsipa webhodhoro zvinoshandisa zvinhu zvakajairika zvehumambo hweQin, uye chimiro chinoyeuchidza mukombe wejeko unokwazvira makore emhute kubva munguva yeQin neHan. Mureza wakapoteredza mutsipa webhodhoro unoratidza chigadzirwa ichi sechinotangira mhando yeChina Pale Ale. Chinyorwa chiri pakati chinonzi seal script, hunyanzvi hwemavara hwaishandiswa muhumambo hweQin, hunopa chiratidzo chetsika dzekare uye chekare kwazvo. Chirongwa ichi chakagadzirwa sebhodhoro regirazi rine 315 ml uye kena yealuminiyamu ine 550 ml.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Qinshihuang Cpa Basikoti reDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Qinshihuang Cpa Basikoti reDoro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Qinshihuang Cpa Basikoti reDoro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao