Dhizaini Roots Zines naXun Zuo ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKudhinda neZvakadhindwa.

BronziKudhinda· 2025

Roots Zines

na Xun Zuo

Mutengi: Xunzuodesign

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKudhinda

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Nezvekwa Roots Zines

Ichi chirongwa chebhuku chinoumbwa nezvikamu chine mabhukana, rimwe nerimwe rakagadzirwa nemutauro wekuona unoratidza hunhu hwevatauri venyaya. Chakatarisa panzvimbo dzekofi dzeNew York, chinobata mabatiriro evatorwa vatsva pavakutsvaga ukama nekuve nzvimbo yavo. Chimiro chekusona nekuiswa muvacuum chinoratidza kusagara uye kumanikidza kwemanzwiro. Kuburikidza nenyaya dzemunhu mumwe nemumwe, chirongwa ichi chinoburitsa pachena kukosha kwemagariro kwezvitoro zviduku uye chinogadzirisa dhizaini yemanzwiro semudziyo wekubatanidza vanhu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Roots Zines, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Roots Zines inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Roots Zines inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Kukura & Kupakiwa: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Matagi: Zine, Book, Ethnographic Research, Branding, Customer Experience
Tekinoroji Yekugadzira: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Changamire yeDhizaini: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Tsvakurudzo: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Chikurudziro: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Nguva yePurojekiti: An ongoing project started in August 2022. The most recent update was in July 2024.
Mafambiro eBasa: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.