Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi by Hong Jia Min

Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2025

Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi

by Hong Jia Min

Client: Jijia Brand Creative Studio

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

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The Design

About Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi

Ruyi Dim Dong ndicho chiratidzo cheBhirendi reBhizinesi rinobika zvingwa. Dhizaini iyi inobatanidza tsika dzekare dzekubika zvingwa netsika dzeYurophu dzekugadzira chingwa. Chiratidzo (logo) chakavakirwa pamifananidzo miviri yekuMabvazuva, gwaro rinozarurwa uye bhokisi rechipo rakazaruka zvishoma. Mutsara wekurudyi wemuvara Ru unoshanduka kuita gwaro resirika, chiratidzo chenhaka. Muvara Yi unorasikirwa nedivi rawo rekuruboshwe, zvichisiya chikamu chinonzi Li, chinofananidza chipo chichizarurwa. Mufananidzo wenhungo dzemuti wepine unooneka pamavara ekusimbisa (seals) uye pamabhandi edumbu, akadhindwa pane zvinhu zvinochengetedza mamiriro ekunze. Mabhokisi echipo anoratidza zvingwa sezvipo zvetsika dzeguta.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Ruyi Dim Dong Chiratidzo cheBhaka reBhizinesi reBhirendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min