Light - Discovering Umbria Typographic Bhuku by Paul Robb

Light - Discovering Umbria Typographic Bhuku by Paul Robb is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Kudhinda neZvakadhindwa Competition Category.

BronziKudhinda· 2020

Light - Discovering Umbria Typographic Bhuku

by Paul Robb

Client: Salt & Pepper

Mubairo weBronzi we A' Design Award Winner in Kudhinda Category

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Verified Award Winner

Verify Award Status for #88176

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Colors

The Design

About Light - Discovering Umbria Typographic Bhuku

Mushure mekudengenyeka kwenyika kunoparadza kwa 2016, iyo Umbria Dunhu re Italiya yaida kuti runyorwa rwekutaurirane. Iyi katekete ndiyo rwendo rwunoratidza hupfumi hwetsika dzenzvimbo dzisingazivikanwe dzenharaunda. Imwe yega chikamu chemapeji index yakarongedzerwa kutarisa pakutaurisa nyaya iyoyo. Kunyangwe kazhinji rwendo rwekutora mifananidzo rwechiedza uye chisingaonekwe tsika, iwo mavara echikamu akanyorwa akarapwa kuyera nyaya inoonekwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Light - Discovering Umbria Typographic Bhuku, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Light - Discovering Umbria Typographic Bhuku inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Light - Discovering Umbria Typographic Bhuku inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli