Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi naJuan Eugenio Mallo Camera

Dhizaini Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi naJuan Eugenio Mallo Camera ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2020

Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi

na Juan Eugenio Mallo Camera

Mutengi: Balko Argentina S.a

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi

Book Text: Borboleta isisitimu yechiratidzo chebhizinesi yakagadzirirwa maneti maviri emagaraji egasi ari epasi peboka rimwe chete revaridzi kuBrazil. Dislub inoshanda kuchamhembe kwakadziva mabvazuva uye Equador inoshanda kuchamhembe, uye maneti ese ari maviri anochengetedza mazita awo. Chiratidzo chinogoveranwa chine chimiro chegurwe chinobatanidza machiratidzo maviri aya. Gurwe rinoreva shanduko nekuvandudzwa, uye mutsara wacho wekunze unoyeuchidzawo chimiro chenharaunda yeBrazil. Mavara matatu anoshandiswa, rimwe chete rekambani imwe neimwe uye ruvara rwechitatu rwekubatana kwavo. Rogo yakavakwa pamusoro pegiridhi rakavakirwa pamamoduru.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Borboleta Primary Function: Sisitimu Yechiratidzo Chebhizinesi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Kukura & Kupakiwa: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Matagi: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Tekinoroji Yekugadzira: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Changamire yeDhizaini: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Tsvakurudzo: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Chikurudziro: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Nguva yePurojekiti: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Mafambiro eBasa: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Nhengo dzeTimu: Juan Eugenio Mallo Camera
Diego Adrián Beas