Wiseman Beer Primary Function: Kupakeja kweDoro naWen Liu and Henghong Yang

Dhizaini Wiseman Beer Primary Function: Kupakeja kweDoro naWen Liu and Henghong Yang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2020

Wiseman Beer Primary Function: Kupakeja kweDoro

na Wen Liu and Henghong Yang

Mutengi: Shenzhen Oracle Creative Design Co., Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

32,000

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#91422

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Wiseman Beer Primary Function: Kupakeja kweDoro

Wiseman Beer ipakeji rakagadzirirwa doro riri mubhodhoro rakanangana nevatengi vaduku muChina. Bhodhoro rakagadzirwa nekagirazi nepurasitiki, chivharo chakagadzirwa nesimbi, uye lebulu rakagadzirwa nepepa. Chiratidzo chakasimba chetsvuku nechichena chinoiswa zvakananga pabhodhoro, uye nzvimbo huru yetsvuku inoratidza simba nekushingairira. Pakeji ine upamhi hwemamirimita mazana maviri nemakumi matatu, kudzika kwemamirimita makumi matanhatu uye kureba kwemamirimita makumi matanhatu. Chinangwa ndechekupa pakeji redoro chitarisiko chemazuva ano chinoenderana nehunhu hwakasununguka uye hwekutamba hwevechidiki.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Wiseman Beer Primary Function: Kupakeja kweDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Wiseman Beer Primary Function: Kupakeja kweDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wiseman Beer Primary Function: Kupakeja kweDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Kukura & Kupakiwa: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Matagi: Wasa, Beer, Wiseman, Art, Red
Tekinoroji Yekugadzira: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Changamire yeDhizaini: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Tsvakurudzo: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Chikurudziro: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Nguva yePurojekiti: The project started in October 2018 and finished in May 2019 in Shenzhen.
Mafambiro eBasa: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Nhengo dzeTimu: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Zvikwereti zveMifananidzo: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019