Avgoulakia Chishandiso Chekutengesa naAntonia Skaraki

Dhizaini Avgoulakia Chishandiso Chekutengesa naAntonia Skaraki ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2021

Avgoulakia Chishandiso Chekutengesa

na Antonia Skaraki

Mutengi: Zouras Farm

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Avgoulakia Chishandiso Chekutengesa

Ndechii chakatanga: huku kana zai? Ndiwo mubvunzo wekutanga unowanzo fanira kupindurwa, asi munyaya ino maiva nemumwe mubvunzo zvakare. Paunoda kuravira chigadzirwa chechinyakare nenzira isingatarisirwi uye yakasiyana, unoda chii? Zvakanaka, chekutanga, kuratidzwa kusingatarisirwi kunogona kubuda pachena. Ndizvo zvaifanira kugadzirirwa brand yeAvgoulakia, kuburikidza nepfungwa yekugadzira yaigona kuratidza kusiyana kwebrand nenzira yemazuva ano, yakasiyana uye inonakidza.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Avgoulakia Chishandiso Chekutengesa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Avgoulakia Chishandiso Chekutengesa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Avgoulakia Chishandiso Chekutengesa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Kukura & Kupakiwa: kit: paper, 479 x 1157 (mm)
Matagi: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Tekinoroji Yekugadzira: Paper. Environmentally friendly.
Changamire yeDhizaini: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Tsvakurudzo: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Chikurudziro: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Nguva yePurojekiti: The project began in 2018 and finished in 2019 in Athens, Greece.
Mafambiro eBasa: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Nhengo dzeTimu: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Zvikwereti zveMifananidzo: A.S. Advertising, 2019