Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera by Antonia Skaraki

Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera

by Antonia Skaraki

Client: Psiloreitis

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera

Psiloreitis idhizaini yekuputira yakagadzirwa kamwe chete yeGazoza chinwiwa chinotonhorera. Kuputirwa uku kunoratidza makore makumi manomwe ekugadzirwa. Rimwe nerimwe rebhero rinomiririra gore rakasiyana remakumi gumi, kubva muma1950s kusvika muma2010s, richishandisa mifananidzo yakabatana nemhando dzezvipfeko, mumhanzi, uye tekinoroji yenguva imwe neimwe. Dhizaini idzi dzakarongwa semipatani yemazuva ano yemavara nezvimiro. Bhodhoro rakagadzirwa negirazi uye bhero racho isutu yepepa, yakasarudzwa senzira inochengetedza zvakatipoteredza. Bhodhoro rimwe nerimwe rine dhizaini yaro chairo, saka mitsara yose inogona kuunganidzwa.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Psiloreitis Chirongwa Chekuputira Zvinwiwa Zvinotonhorera inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019