Bronzi Girafiki · 2020
Morph Kuvaka Mureka weZvokudya neZvinwiwa
- Mubairo weBronzi we A' Design Award 2020 in Girafiki
- CLIENT: Mars Design Consultants
- Estimated Number of Design Views: 12,400
- Verification code AC849506A1 · Verify this award
Colors
About Morph Kuvaka Mureka weZvokudya neZvinwiwa
Morph chirongwa chekuvaka mureka wechinwiwa nezvokudya chekamba kanovakwa pamusoro pedzimba (rooftop bar) nerestorendi iri kuHangzhou, China. Muvakiro uyu unotorwa kubva kuLiangzhu, ngano yekare yechiChinese yerudo, uye kubva kumapapiro anopenya-penya erukukwe rwezita rinonzi blue morpho. Chidhindo (logo) chinobatanidza mumiriro yemapapiro erukukwe rwechikadzi nerwechirume kuita chiratidzo chimwe. Background yepurple yakadzikisisa inoratidza usiku hune nyeredzi, mapapiro acho achiratidza kuchinjana kwemavara ehuremu (rainbow). Muenzaniso wemakwenzvi erukukwe unoita sekaleidoscope ndiwo chinhu chikuru chemufananidzo. Muenzaniso uyu unoshandiswa pamenyu, pabhokisi remachisi, pamifananidzo inofamba (motion projections) uye pane chivezwa chehunyanzvi chepamadziro.
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Morph Kuvaka Mureka weZvokudya neZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Morph Kuvaka Mureka weZvokudya neZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Morph Kuvaka Mureka weZvokudya neZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Press Kit
- Unique Properties
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Dimensions & Packaging
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Tags
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Production Technology
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Design Challenge
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Research
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Inspiration
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Project Duration
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Operation Flow
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Patents
- MARS
- Image Credits
- MARS
