Gan Song Basic Zvinoratidzwa Zvechiratidzo naBiwei Zhu

Dhizaini Gan Song Basic Zvinoratidzwa Zvechiratidzo naBiwei Zhu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2020

Gan Song Basic Zvinoratidzwa Zvechiratidzo

na Biwei Zhu

Mutengi: Gan Song

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Gan Song Basic Zvinoratidzwa Zvechiratidzo

Gan Song chiratidzo chinoratidza mhando yebhurendi yakagadzirirwa bhurendi rakakosha kubva kunzvimbo yeMayang muChina. Dhizaini iyi yakabva pane zvakatarisana nenyika yepedyo uye tsika dzeMiao. Mitsara yakaonda ine hukobvu hwakasiyana-siyana inoumba chimiro chemakomo uye cheRwizi rweJinjiang. Musikana anonyemwerera akapfeka nguo dzeMiao anomiririra kukohwa netariro. Chiratidzo ichi chinoshandiswa pamapepa okuzivisa, makadhi, maenvelopu, kupakita uye kuzivisa kwepanze, richishandisa kudhinda nefoiri, kuveza, kucheka nemwenje weLaser uye kufukidza negoridhe. Zvimiro zvose zvakagadzirwa neVector, saka chiratidzo ichi chinogona kudhindwa pahuru hwose.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Gan Song Basic Zvinoratidzwa Zvechiratidzo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Gan Song Basic Zvinoratidzwa Zvechiratidzo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Gan Song Basic Zvinoratidzwa Zvechiratidzo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Kukura & Kupakiwa: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Matagi: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Tekinoroji Yekugadzira: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Changamire yeDhizaini: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Tsvakurudzo: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Chikurudziro: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Nguva yePurojekiti: The project started and finished in 2019 in Changsha City,China
Mafambiro eBasa: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Mapetenzi: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Nhengo dzeTimu: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Zvikwereti zveMifananidzo: Wilbur Studio