SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada oo uu sameeyey SberBank Online Design Team

Naqshadda SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada oo uu sameeyey SberBank Online Design Team waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Tiknoolajiyada Moobiilka, Abikaasyoonada iyo Softweyrka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagMoobiil· 2021

SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada

SberBank Online Design Team uu sameeyay

Macmiilka: Sberbank

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Moobiil

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #101823

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada

Book Text: SberBank Online waa barnaamij bangi oo mobil ah oo loo sameeyay bangi weyn oo Ruush ah. Ku dhawaad dhammaan alaabta bangiga waxaa lagu heli karaa online iyada oo loo marayo barnaamijka. Adeegyada bangiga ee dhaqameed waxaa lagu daray sifooyin nolol-maalmeedka ah sida sheekaysiga, sheekooyinka iyo katalooga. Kaararka boostada ee midabada leh iyo istikaraada waxaa lagu dari karaa xawilaadaha lacagta si loo dhigo mid shakhsi ah. Marka macaamil qaato waqti dheer, waxaa la muujiyaa shaashad dhaqdhaqaaq leh halkii laga muujin lahaa bog madhan oo soo dhacaya. Shaashadaha ugu weyn iyo kuwa soo dhaweynta waxaa lagu shakhsiyeeyay goobta iyo waqtiga maalinta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. SberBank Online Primary Function: Barnaamijka Bangiga ee Mobilada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Cabbirka & Qaabaynta: Above iOS 10.0 / Above Android 10.0
Summado: Digital Banking, Personalization, Emotional Design, app.
Tiknoloojiyada Soo Saarka: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Caqabadda Naqshadda: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Cilmi-baadhis: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Dhiirrigelinta: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Muddada Mashruuca: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Socodka Hawlgalka: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.