Wolffstrunk Primary Function: Aqoonsiga Shirkadda oo uu sameeyey Karen Cuthbert

Naqshadda Wolffstrunk Primary Function: Aqoonsiga Shirkadda oo uu sameeyey Karen Cuthbert waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2021

Wolffstrunk Primary Function: Aqoonsiga Shirkadda

Karen Cuthbert uu sameeyay

Macmiilka: Gerhard Wolff – Wolffstrunk

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #103697

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Wolffstrunk Primary Function: Aqoonsiga Shirkadda

Wolffstrunk waa aqoonsi shirkadeed loo abuuray astaan sharaabka miraha (schnabbis) iyo khamriga miraha ee laga soo saaro warshad khaas ah oo khamri lagu sameeyo. Yaraynta garaafiga iyo saxnaanta ayaa lagu garto aqoonsiga muuqaalka ah. Sawir la fududeeyay oo yeey ah ayaa u adeega calaamadda naqshadaha ee nidaamka naqshadaha shirkadda, waxaana lagu daray qaabka la qurxiyay ee dhibic. Madax dhaqaajin karaa ayaa siinaya calaamadda dabeecad kaftan ah oo u oggolaanaya qaabab firfircoon. Nidaamku wuxuu ka kooban yahay calaamad isku dhafan, dukumiintiyada ganacsiga, sumadaha dhalooyinka, boosteeraro, kaararka boostada, buug astaan ah iyo animation gaaban oo mareegta ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Wolffstrunk Primary Function: Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Wolffstrunk Primary Function: Aqoonsiga Shirkadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Wolffstrunk Primary Function: Aqoonsiga Shirkadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Cabbirka & Qaabaynta: Brandbook: 128 mm x 175 mm, 132 pages
Summado: Corporate Identity, Corporate Design, Brand Design, Logo Design
Tiknoloojiyada Soo Saarka: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Caqabadda Naqshadda: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Cilmi-baadhis: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Dhiirrigelinta: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Muddada Mashruuca: The project was my bachelor thesis and took about 4 month time.
Socodka Hawlgalka: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Shatiyada: Copyrights belong to Karen Cuthbert, 2020
Xubnaha Kooxda: Karen Cuthbert
Amaanta Sawirrada: #1-#5 Karen Cuthbert, 2020