Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda by Ruikang Xie

Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda

by Ruikang Xie

Client: Xiexie Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

Verify Award Status for #102228

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda

Qoraalka Buugga: Baakadhka Nafaqada Aragga waa sanduuq hadiyad ah oo loo sameeyay sannad-guuradii 35-aad ee brand-ka muraayadaha indhaha. Sanduuqu wuxuu ka samaysan yahay kartoon, wuxuuna cabbirkiisu yahay 290 bi 290 bi 290 millimitir. Afar sanduuq oo yaryar ayaa lagu haystaa afarta gees ee sanduuqa iyadoo la adeegsanayo qabsadayaal magnetic ah, halka sanduuq dhexe oo qaab baaldi leh uu ku hayo jadwal sanad-dhaqameed, saldhig taageero ah iyo kuubanno. Dhinac kastaa wuxuu soo bandhigayaa muraayad indhood oo loogu talagalay goob la doortay, buugaagta hagida oo lagu daabacay sheekooyinka brand-ka, iyo hadiyado yaryar. Qaab-dhismeedka oo dhan waxaa gacanta lagu isku darsadaa. Naqshaddu waxay ku xiraysaa taariikhda brand-ka goobaha shaqada maalinlaha ah, ciyaaraha, madadaalada iyo safarrada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Eyesight Nutrition Package Shaqada Koowaad: Baakadhka Sanduuqa Hadiyadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui