2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka by Ruikang Xie

2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka

by Ruikang Xie

Client: Xiexie Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

Verify Award Status for #102231

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka

Qoraalka Buugga: 2018 Xirmada Soo Dhaweynta DGUT waa sanduuq hadiyad ah oo loo diyaariyay ogeysiiska gelitaanka ee ardayda cusub ee Jaamacadda Teknolojiga ee Dongguan ee Shiinaha. Naqshadu waxay isku darsantaa xarafka Shiinaha ee "Guan" iyo ubaxa "michelia alba", kaas oo ah ubaxa magaalada Dongguan, si ay u sameeyaan naqshad far ah iyo qalab muuqaal ah oo la mideeyay. Sanduuqa la jiido wuxuu ka kooban yahay boorso maro ah, buug xusuus-qor ah, boorso qalimaan, iyo laba khariidadood oo maxalli ah. Waxa kale oo lagu daray laba dhalo, mid ay ku jiraan ubax "michelia alba" oo qallalan, midna ay ku jiraan qoraallo farta lagu qoray oo fariimo ah. Xirmadu waxay ujeeddadeedu tahay in ay ardayda cusub siiso dareen lammaane ah iyo in ay soo bandhigto dhaqanka maxalliga ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. 2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. 2018 Welcome Package DGUT Shaqada Koowaad: Sanduuqa Hadiyadda Gelitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimensions & Packaging: 360mmx260mmx55mm
Tags: Future, humanistic life, flowers
Production Technology: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Research: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Project Duration: Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Image Credits: Image #1-5 Zhang Jingwen