Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed by Ruikang Xie

Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Munaasabadaha iyo Dhacdooyinka Competition Category.

NaxaasMunaasabad· 2021

Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed

by Ruikang Xie

Client: Xiexie Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Munaasabad Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed

Qoraalka Buugga: Fresh Blood DG Youth waa bandhig dhaqameed lagu qabtay Dongguan, Shiinaha. Bandhigga wuxuu soo bandhigayaa lix bandhigeeyayaal maxalli ah oo ku salaysan mawduuca sahayda cusub ee hal-abuurnimada dhaqameed. Habaynta waxaa loo qaabeeyay sida suuq khudaar, iyagoo dul saaray nalal khudaar ah oo wareegaya safaf ka kooban miisaska iibiyaha. Lix cunto oo maxalli ah ayaa matalaya aqoonsiga lixda bandhigeeyayaal. Sababtoo ah goobta ma ay awoodin inay hoy siiso shaqooyinka asalka ah, waraaqo A5 ah oo caleema ah ayaa loo jaray si u ekaadaan qaabab cunto, sida ruux la dubay, waxaana lagu daabacay qoraallo iyo sawirro. Boorsada waraaqda ee ugu weyn waxay le'eg tahay 340 illaa 380 milimitir.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Fresh Blood DG Youth Hawlgalka Koowaad: Bandhig Dhaqameed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen