Ecological Journey Gift Box Malab by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2020
Ecological Journey Gift Box Malab
Client: Wuhan Little Bee Food Co., Ltd.
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #103183The Design
About Ecological Journey Gift Box Malab
Naqshadeynta sanduuqa hadiyadda malabka waxaa dhiirrigeliya "safarka deegaanka" ee Shennongjia oo leh dhir aad u tiro badan iyo bey'ada dabiiciga ah ee wanaagsan. Ka ilaalinta deegaanka deegaanka dabiiciga ah waa dulucda hal abuurka naqshada. Naqshaddu waxay adkaynaysaa farshaxanka waraaqaha-jarista ee Shiinaha loo yaqaan 'art-art-art art art puetet' si loo muujiyo deegaanka dabiiciga ah iyo shan xayawaan oo heer sare ah oo khatar iyo khatar gelin kara. Cawska qallafsan iyo xaabada alwaax ayaa loo istcimaalo sheyga baakadaha, oo matalaya fikradda dabeecadda iyo ilaalinta deegaanka. Sanduuqa dibedda waxaa loo istcimaali karaa sanduuqa kaydinta xiisaha leh dib u adeegsiga.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Ecological Journey Gift Box Malab waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Ecological Journey Gift Box Malab waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Ecological Journey Gift Box Malab waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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