Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

13,194

Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka

Qoraalka Buugga: Cilly waa naqshad xirmo loogu talagalay casiirka rosa roxburghii ee la beegsanayo macaamiisha da'da yaryar. Casiirku wuxuu ujeeddadiisu tahay in la nadiifiyo dhadhanka afka intii cuntada la cunayo, isagoo sidoo kale bixinaya doorasho caafimaad qabta oo nafaqo leh. Weelku waa kaniis alubaan ah oo awood qaadasho ah 245 ml. Kaniisku wuxuu leeyahay dhererka 65 mm, ballaca 65 mm iyo dhererka sare ee 95 mm. Naqshadaha sawirka waxay isku daraan qaab graffiti ah iyo farshaxanka pop art. Magaca sumadda ganacsiga waxaa lagu dhex dhigay saameyn aan la taaban karin oo ka samaysan tuur casiir ah. Midabada dhalaalaya oo iska soo horjeeda ayaa kaniiska siinaya muuqaal da' yar iyo qaab-dhismeed casri ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Cilly Shaqada Koowaad: Xirmada Kaniiska Cabitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu