Pepsi X SHFW Primary Function: Kaan Cabitaan ah by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2021
Pepsi X SHFW Primary Function: Kaan Cabitaan ah
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Primary Function: Kaan Cabitaan ah
Book Text: Pepsi X SHFW waa kaan cabitaan ah oo daabacaad xaddidan leh oo loo abuuray Toddobaadka Moodada Shanghai ee Guga/Xagaaga 2020 kuna soo baxay Shiinaha. Kaankaan waa qayb ka mid ah nidaam aqoonsi muuqaal ah oo balaaran oo loo sameeyay isla dhacdadaas. Mawduuca xilliga oo ah Dareen iyo Isha ayaa hoggaamiya naqshadda waxaana ka muuqata sahaminta aragtiyo kala duwan. Qaabab ka soo jeeda curiyeyaal dabiici ah iyo kuwa muraayadda ah ayaa lagu daray meel cabbir leh. Natiijadu waxay isku xidhaysaa ruuxa astaanta Pepsi Black iyo shaqooyinka kala duwan ee naqshadeeyayaasha moodada ee lagu soo bandhigay dhacdada.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Pepsi X SHFW Primary Function: Kaan Cabitaan ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Pepsi X SHFW Primary Function: Kaan Cabitaan ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Pepsi X SHFW Primary Function: Kaan Cabitaan ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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