Tazo Refresh Baakidhinta Cabitaanka by PepsiCo Design and Innovation

Tazo Refresh Baakidhinta Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2021

Tazo Refresh Baakidhinta Cabitaanka

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Baakidhinta Cabitaanka

Tazo Refresh waa naqshadda baakidhinta khadka shaaha barafaysan ee tayada sare leh ee diyaarka ah in la cabbo. Khadku wuxuu ku salaysan yahay saddex dhadhan oo caan ah oo hadda jira, oo lagu magacaabo Zen, Awake iyo Passion. Shaahyada waa kuwo organic ah oo la shahaadeeyay, mana ay ku jiraan midabbo macmal ah ama macaan macmal ah. Baakidhinta waxaa lagu bixiyaa dhalooyin qofka keliya u ah oo 12 oonso ah iyo dhalooyin dad badan u ah oo 42 oonso ah oo laga sameeyay caag 100 boqolkiiba ah oo dib loo warshadeeyay. Midabbada geesinimada leh ee walxaha ayaa lagu isku daray midabka caddaanka si loo muujiyo dhadhan kasta oo cusub si cad marka ay kaydka saaran yihiin. Naqshadda ujeeddadeedu waa in ay hayso iibsadayaasha hadda jira iyo in ay soo jiidato dhagaystayaal aad u geesitooma.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Tazo Refresh Baakidhinta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Tazo Refresh Baakidhinta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tazo Refresh Baakidhinta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release