Bir Garaafig · 2021
LendMe Aqoonsiga Sumadda
by Ruis Vargas
- Abaalmarinta Birta ah ee A' Design Award 2021 in Garaafig
- CLIENT: Laika
- Estimated Number of Design Views: 12,688
- Verification code F5AE55E4D4 · Verify this award
Colors
About LendMe Aqoonsiga Sumadda
LendMe waa aqoonsi sumadeed loo abuuray shirkad ka shaqaysa suuqa deynta guryaha (home equity). Astaanta waxay isticmaashaa qaab sawir-xarfeed oo tixraacaya koodhadhka binary-ga oo isu dheelitiran, taasoo soo jeedinaysa fikrad xisaabeed iyo xiriir laba-dhinac ah oo u dhexeeya shirkadda iyo macaamisheeda. Midabada la isticmaalay waa isku-dheelitiran (complementary), iyadoo guduudka-cirfiidka ah (purple) uu yahay midabka aasaasiga ah, halka orange-ka iyo buluugga ay yihiin midabo taageero ah oo loogu talagalay fariimo iyo dhagaystayaal kala duwan. Isticmaalka waxaa ka mid ah kaararka ganacsiga, baakadaha (envelopes), bandhig hay'adeed, iyo saxan iftiin taariiq oo saaran wadada.
About the Abaalmarinta Birta ah ee A' Design Award
LendMe Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. LendMe Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, LendMe Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street. - Dimensions & Packaging
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- Tags
- Brand, logotype, illustration, visual identity, Laika Design
- Production Technology
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- Design Challenge
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- Inspiration
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- Project Duration
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- Operation Flow
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- Patents
- Laika Design
- Image Credits
- Laika Design
