Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh by Genki Forest

Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh by Genki Forest is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2021

Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh

Qoraalka Buugga: Genki Forest waa nashqad xirmo dhalo loogu talagalay biyaha dhilbaha leh. Dhaladu waxay ka samaysan tahay PET, oo ah balaastig fudud oo iftiimaya kaas oo u adkaysta dhaawaca isla markaana caawiya in la sii hayo gaaska kaarboon dioksaydka gudaha. Xaraf weyn oo madow oo Shiinees ah, kaas oo ka dhashay far-qorista dhaqameed, ayaa lagu dhejiyay dhinac cad oo balaadhan, taas oo siinaysa summada muuqaal fudud oo casri ah. Qaabka dibadda ee dhaladu waa sicir-siman, halka qaybta ku cidhiidhsan ay ku beegan tahay meesha gacantu ku qabato, taas oo kordhinaysa istaagga ku habboon ee qabashada. Garabka wuxuu sido xariiq wareegsan oo ka kooban saddex-xagallo dhuuban, halka daboolka lagu daabacay fallaadh muujinaysa habka loo furo. Dhaladu waxay le'eg tahay 67.3 mm ballaadh iyo 209.25 mm dherer.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Genki Forest Shaqada Ugu Weyn: Xirmada Dhalada Biyaha Dhilbaha leh waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai