Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka by Genki Forest

Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka by Genki Forest is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2021

Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka

Qoraalka Buugga: Burning Tea waa naqshad baakadh loogu talagalay cabitaan shaah lagu dhalaalay. Dhalada waxaa laga sameeyay PET, oo ah caag khafiif ah oo dhalaalaya kana caabiya wax-ku-dhaca. Sumadda dhalada waxay inta badan ka kooban tahay midabka madow iyo caddaan, halka calaamad dab ah oo dahab ah ay ka muuqato hore si alaabta si fudud loogu arko khiyaamooyinka gudubka ah. Magaca sumadda wuxuu adeegsadaa xarfo lagu qoray qaab far-officiaal ah oo Shiine hore. Dhalada waxay dhererkeedu yahay 220 mm, ballaca dhalada 66 mm. Dhexda dhalada waxaa loo sameeyay qaab u soo foorarsan si sahlan loogu qabsado, halka saldhig wareeg ah lagu daray si loo helo xasilooni dheeraad ah. Midabyada asalka ah ee gadaasha ayaa tilmaamaya dhadhanka kasta.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Burning Tea Shaqada Ugu Muhiimsan: Baakadhka Dhalada Cabitaanka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimensions & Packaging: Width 66mm x Height 220mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Project Duration: The project started in June 2017.
Operation Flow: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Team Members: Xiaochen Liu
Chu Xu
Image Credits: Xiaochen Liu