Aurum Baakadaha Waraaqda Dahabka by LLAB Design Ltd

Aurum Baakadaha Waraaqda Dahabka by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Raaxada Competition Category.

DahabRaaxo· 2021

Aurum Baakadaha Waraaqda Dahabka

by LLAB Design Ltd

Client: Aurum

Abaalmarinta Dahabka ah ee A' Design Award Winner in Raaxo Category

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Verified Award Winner
Verify Award Status for #120435

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurum Baakadaha Waraaqda Dahabka

Aurum waa sanduuq hadiyadeed loo naqshadeeyay waraaqda dahabka ah ee la cuni karo. Baakadeynta waxay soo bandhigaysaa alaab ceyriin ah sida badeecad tafaariiq ah oo heer sare ah. Qaab-dhismeedka sanduuqu wuxuu tixraacayaa baakadeynta dahabka iyo jawharadaha. Bir dahab ah oo la qalajiyey (anodized) oo lagu xardhay magaca sumadda ayaa xidha sanduuqa waxayna u shaqeysaa sida quful magnet ah. Warqad muuqaal leh, shaabad foil dahab ah iyo UV meel gaar ah ayaa sameeya dusha sare ee sanduuqa. Xarig ku yaal lakabka sare ayaa haya biinso si gaar ah loo sameeyay, si waraaqda dahabka ee aadka u fudud si sahal ah loo qaadan karo. Xaashi hoosta ka muuqata ayaa ilaalinaysa waraaqda dahabka ee hoos taal. Sanduuqu wuxuu cabbirkiisu yahay 88 kor u dhaafo 90 kor u dhaafo 65 milimitir.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Aurum Baakadaha Waraaqda Dahabka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Aurum Baakadaha Waraaqda Dahabka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Aurum Baakadaha Waraaqda Dahabka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau