Obsessive Love Website Festival Festival by Min Huei Lu

Obsessive Love Website Festival Festival by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Shabakadda iyo Bog-intarnetka Competition Category.

NaxaasShabakad· 2021

Obsessive Love Website Festival Festival

by Min Huei Lu

Client: Academy of Art University

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Shabakad Category

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Hadda Ogaaw Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Obsessive Love Website Festival Festival

Naqshadeeyuhu wuxuu abuuray mashruuc male-awaal ah festifaalka filimka si uu ugu dabaaldego filimada Alfred Hitchcock kuwaas oo si dabiici ah u leh rabitaan baahsan oo ku saabsan socdaalka. Naqshadu waxay daba socotaa dunta ay jilayaasha aan buuxinin ay ku daba jiraan dhibanayaasha, iyaga oo siinaya dareenka lahaanshaha, dhamaadka, xoojinta mugdiga ayaa ku dhiirigelisa safarka inuu dilo. Qaybaha muuqaalka ah, is-dhexgalka isticmaalaha, iyo waayo-aragnimada isticmaale ayaa dhamaantood laga nashqadeeyay dhinaca socdaalka. Voyeur ahaan ahaan, dhagaystayaashu waxay si uun u dareemaan dhibka dhacdooyinka shaashadda.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Obsessive Love Website Festival Festival waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Obsessive Love Website Festival Festival waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Obsessive Love Website Festival Festival si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu