From Caudat Shaqada Koowaad: Baakadaynta Kafeega by Vu Agency

From Caudat Shaqada Koowaad: Baakadaynta Kafeega by Vu Agency is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

From Caudat Shaqada Koowaad: Baakadaynta Kafeega

by Vu Agency

Client: From CauDat

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Shaqada Koowaad: Baakadaynta Kafeega

Qoraalka Buugga: From Caudat waa nidaam baakadeyn oo loogu talagalay kafeega, oo lagu soo saaro qaababka hal kiiloogaraam, 500 garaam, iyo 250 garaam. Naqshaddu waxay ku beddeshaa muuqaalka caadiga ah ee digirta kafeega sawirro tusaale ah oo ka soo dhashay dhaqamada hore iyo farshaxanka tattoo-ga dadka Samoa. Midabka jaale iyo madow ayaa loo isticmaalaa qiyaas la miisaamay si loo abuuro is-barbardhig aan indhaha dhib gelin. Meesha bannaan ee naqshadda ayaa ka dhigaysa qaabka mid nadiif ah oo si fudud loo akhriyi karo. Baakadaha waxaa lagu daabacaa habka offset iyo flexography, iyagoo ku saabsan waraaq, warqad birlab ah (aluminium foil), iyo filimada balaastigga ah. Ujeeddadu waa in la soo saaro baakad kafee oo si fudud loo xasuusto oo si fudud loogu sharraxo dadka kale.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

From Caudat Shaqada Koowaad: Baakadaynta Kafeega waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. From Caudat Shaqada Koowaad: Baakadaynta Kafeega waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. From Caudat Shaqada Koowaad: Baakadaynta Kafeega si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency