Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka by Manling Lin

Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka by Manling Lin is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2021

Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka

by Manling Lin

Client: Diga Creative Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka

Qoraalka Buugga: Longnanchun waa naqshad pakeejin loogu talagalay taxane khamriyada Shiinaha ee baijiu. Taxanahani wuxuu ka kooban yahay saddex alaabood, oo loo yaqaan ganacsade, aasaase iyo hoggaamiye. Dhalo kastaa waxay sido xayawaan khuraafaadeed oo laga soo qaatay sawirrada derbiga ee Dunhuang: faraska baalaha leh, shimbirta phoenix, iyo masduulaha ilaaliyaha ah. Saddexda xayawaan waxay ka tarjumayaan geesinimo, dib-u-dhalasho, iyo ilaalin adkaysan. Qaabka dhaloosuhu wuxuu ka soo jeedaa qalabka muusiga ee pipa ay ka ciyaarto haweenka duulaya ee Dunhuang, marka colorada ayaa laga doortay sawirrada derbiga. Dhaloosuha iyo daboolkeedu waa dhoobo lagu sameeyay (ceramic), sanduuqiguna waa acrylic.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Longnanchun Shaqada Ugu Weyn: Pakeejinta Cabitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie