Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah oo uu sameeyey Dennis Furniss

Naqshadda Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah oo uu sameeyey Dennis Furniss waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2021 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXayeysiin· 2021

Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah

Dennis Furniss uu sameeyay

Macmiilka: Doritos

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xayeysiin

97,375

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #122993

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah

Hal Dhunkasho, Hal Deeq (One Kiss, One Donation) waa olole xayeysiis dhijitaal ah oo loo sameeyay Doritos si loo taageero bulshada LGBTQ. Ololahani wuxuu ku martiqaaday dadka inay wadaagaan sawirro ay dhunkanayaan saaxiibbo, qoys iyo dadka ay jecel yihiin. Dhunkasho kasta oo la wadaago waxaa loo beddelay deeq lacageed oo loo hibeeyo bulshada. Ololaha waxaa lagu fuliyay telefishinka, baraha bulshada, kanaallada internetka iyo hawlaha astaanta ganacsiga leh. Waxaa lagu dhaqan geliyay muddo laba bilood ah gudaha Mexico iyo Brazil, wuxuuna helay jawaabo laga soo bilaabo daafaha adduunka. Ujeeddadu waxay ahayd in dadka la isku xiro xilli ay jirtay kala fogaanshaha bulshada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Doritos One Kiss One Donation Ololaha Xayeysiiska Dhijitaalka ah waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Cabbirka & Qaabaynta: Does not apply
Summado: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Tiknoloojiyada Soo Saarka: We leveraged a marketing mix of TV, social media, online, branded activations.
Caqabadda Naqshadda: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Cilmi-baadhis: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Dhiirrigelinta: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Muddada Mashruuca: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Socodka Hawlgalka: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Xubnaha Kooxda: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Amaanta Sawirrada: All images are property of PepsiCo International