Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah oo uu sameeyey Dennis Furniss

Naqshadda Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah oo uu sameeyey Dennis Furniss waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2021

Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah

Dennis Furniss uu sameeyay

Macmiilka: Pepsi

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #123071

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah

Pepsi Culture waa taxane qasacado ah oo daabacaad xaddidan leh oo loo abuuray shirkad cabitaan fudud oo Mexico ku taal. Taxanahu wuxuu ka kooban yahay lix qasacadood oo la ururin karo, qasacad kastaana waxay matalaysaa hal magaalo oo Mexico ah. Sheekooyinka maxalliga ah, dhaqamada iyo tixraacyada farshaxanka waxaa loo tarjumay naqshado sawir-gacmeed ah oo isku daraya astaamo dhaqameed soo jireen ah iyo hab naqshadeed casri ah. Qasacad kastaa waxay ka samaysan tahay aluminium, waxay qaadaa 12 wiqiyadood, waxaana lagu dhammaystiray daabacaad offset ah oo tayo sare leh. Qasacadaha waxaa si gaar gaar ah loo iibiyaa, marka la isu keenona waxay samaystaan taxane muujinaya kala duwanaanshaha gobollada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Pepsi Culture Taxane Qasacado Cabitaan oo Daabacaad Xaddidan ah waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Cabbirka & Qaabaynta: 12 Oz Cans, sold individually as a series.
Summado: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Tiknoloojiyada Soo Saarka: High definition offset printing on alluminum
Caqabadda Naqshadda: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Cilmi-baadhis: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Dhiirrigelinta: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Muddada Mashruuca: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Socodka Hawlgalka: Not applicable
Shatiyada: Not applicable
Xubnaha Kooxda: PepsiCo Design Latin America
Amaanta Sawirrada: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.