Scentwalk Primary Function: Aqoonsiga Shirkadeed by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primary Function: Aqoonsiga Shirkadeed by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2022

Scentwalk Primary Function: Aqoonsiga Shirkadeed

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Primary Function: Aqoonsiga Shirkadeed

Scentwalk waa aqoonsi shirkadeed oo fikradeed ah oo loogu talagalay shirkad mustaqbalka ah oo soo saarta oo kaydisa xusuusta qaab ur ah. Astaanta waa soo gaabinta magaca shirkadda waxaana laga dhisay fikradaha molekuulaha urka, xogta, soo saarista, ururinta iyo socodka. Nidaamka midabku wuxuu isticmaalaa foilka qalinka holographic-ka ah, oo ah walax u eg qalinka laakiin ka muuqata midab marka ay iftiinku ku dhaco, taas oo dib u soo celisa fikradda ah in gaasku uusan midab lahayn haddana uu dareen abuuri karo. Astaanta waa mid firfircoon oo lagu daray cod gaar ah. Boosteeraha iyo alaabada la xiriirta waxay wax ka qabtaan naftaada, la-hawlgalayaasha, qoyska iyo saaxiibbada.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Scentwalk Primary Function: Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Scentwalk Primary Function: Aqoonsiga Shirkadeed waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Scentwalk Primary Function: Aqoonsiga Shirkadeed waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.