Naxaas Xirmooyin · 2022
Strong Tiger Shaqada Koowaad: Baakadaha Alkolada
by Tiger Pan
- Abaalmarinta Naxaasta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
- Estimated Number of Design Views: 14,117
- Verification code DDDD990B33 · Verify this award
Colors
About Strong Tiger Shaqada Koowaad: Baakadaha Alkolada
Qoraalka Buugga: Strong Tiger waa naqshad baakadeed oo tirada ku xaddidan loogu talagalay baijiu Shiinees ah. Naqshadan waxay calaamadinaysaa Sanadka Shabeelka ee Xiddigiska Shiinaha. Madaxa shabeelka waxaa loo sawiray qaab aan cad-cad ahayn, isagoo ka soo dhex baxay koofiyad samurai ah oo la xiriirta xilligii Dagaallada Boqortooyooyinka ee Japan. Xariiqyo toosan oo af-badan ayaa qaabeeya jirka dhalada, iyagoo muujinaya dabeecad adag oo aan la debecin. Dhaladu waxay ka samaysan tahay muraayad, taas oo dhaqaale iyo taxsan u kordhisa dusha sare, kana soocda badeecada dhaladaha dhoobada ah. Midab dhalaalaya iyo qaabaynta cad ee macluumaadka ayaa gacan ka geysta in ganacsatada ay badeecada ku aqoonsadaan meel fog.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Strong Tiger Shaqada Koowaad: Baakadaha Alkolada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Strong Tiger Shaqada Koowaad: Baakadaha Alkolada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Strong Tiger Shaqada Koowaad: Baakadaha Alkolada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
