Dragon Boat Festival Packaging Sanduuqa Hadiyadda by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Sanduuqa Hadiyadda by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2022

Dragon Boat Festival Packaging Sanduuqa Hadiyadda

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Sanduuqa Hadiyadda

Baakidhka Ciidda Doonta Masduulaaga waa sanduuq hadiyad loo sameeyay Ciidda Doonta Masduulaaga ee Shiinaha. Sanduuqa dibadda wuxuu u qaabaysan yahay masduulaag, iyadoo caleemaha mugwort ay muujinayaan jidhka, dhirta caleenta reedka-na ay sameynayaan qolofka. Sanduuqa gudaha wuxuu muujinayaa laba masduulaag oo haysta zongzi, oo ah astaan macnaheedu yahay nasiib laba jibbaaran dhaqanka Shiinaha. Marka daboolka la kor qaado, afarta dhinac ee sanduuqa gudaha waxay u furmaan cufisjiidad, sida daah kor u kacaya. Sanduuqa waxaa laga sameeyay warqad deegaan-saaxiib ah oo leh xardhis warqad saddex-cabbir ah iyo kartorbboor lakabyo leh. Naqshaddu waxay gudbinaysaa rajooyin caafimaad iyo nasiib wanaag.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Dragon Boat Festival Packaging Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Dragon Boat Festival Packaging Sanduuqa Hadiyadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Dragon Boat Festival Packaging Sanduuqa Hadiyadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu