Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2022

Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
Verify Award Status for #134174

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa

Duulista xagga Dayaxa waa sanduuq hadyad loo talagalay doolshaha dayaxa. Baakadhku wuxuu qaataa qaabka nalka boqortooyada Shiinaha ee dhaqameed. Sawirrada wareega ah waxay ka soo qaataan khuraafaadka Shiinaha waxaana ka mid ah Bakaylaha Jade, Qasriga Dayaxa iyo Apsaras-ka sawirrada gidaarrada Dunhuang. Qaab-dhismeed saddex-cabbir ah oo lakab badan leh iyo hab jarista ah ayaa kordhiya qoto-dheerida muuqaalka. Marka doolshaha dayaxa la saaro, moduul LED ah oo saldhigga ku yaal waa la shidi karaa, kiishka PVC-ga hufan iyo kiishka dibadda ee daloolka leh ayaa dib loo rakibi karaa, taasoo sanduuqa u beddelaysa nal qurxin ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Flying to the Moon Sanduuqa Hadyada Doolshaha Dayaxa waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu