KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga oo uu sameeyey Frog Singapore

Naqshadda KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga oo uu sameeyey Frog Singapore waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Shabakadda iyo Bog-intarnetka ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirShabakad· 2022

KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga

Frog Singapore uu sameeyay

Macmiilka: frog Singapore

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Shabakad

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #136784

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga

Qoraalka Buugga: KGI Bank waa bog internet oo dabajeclaysan (responsive) oo loo naqshadeeyay bangi ka kooban afar shirkadood oo hoosaas ah. Bogga wuxuu soo bandhigayaa macluumaadka shirkadeed iyo kan tafaariiqda ah isla mar ahaantaana hal khibrad oo midaysan. Fikrad muuqaal ah oo la fududeeyay ayaa u oggolaanaysa macaamiisha inay ogaadaan dhinacyada kala duwan ee bangiga lakab-lakab ah. Muuqaallo yaryar oo firfircooni ah (micro animations) ayaa kordhinaya xiriirka shucuureed ee lala yeesho isdhexgalka caadiga ah. Wicitaano falcelin (calls to action) iyo qalabka badanaa la isticmaalo ayaa lagu meel dhigay meelo isku dhow si loo taageero tallaabada xigta. Hagitaanka la horumariyay wuxuu bixiyaa hagid dhalaandheer oo u dhexeeya qaybaha shirkadaha hoosaas ah. Isdhexgalka isticmaalaha (user interface) waxaa lagu naqshadeeyay barnaamijka Figma.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, KGI Bank Shaqada Ugu Muhiimsan: Bogga Internetka ee Bangiga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Cabbirka & Qaabaynta: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Summado: User Experience, User Interface Design, Design System, Website, Responsive
Tiknoloojiyada Soo Saarka: The user interface of this website was designed in Figma.
Caqabadda Naqshadda: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Cilmi-baadhis: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Dhiirrigelinta: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Muddada Mashruuca: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Socodka Hawlgalka: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Xubnaha Kooxda: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Amaanta Sawirrada: frog Singapore, 2022