Can You See the Music Aqoonsiga Firfircooni by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2022

Can You See the Music Aqoonsiga Firfircooni

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Can You See the Music Aqoonsiga Firfircooni

Shaqada loo abuuray Franz Liszt Chamber Orchestra waa aqoonsi sumad firfircoon oo ay wadaan muusik ujeedadeeduna tahay in dib loo soo nooleeyo muuqaalka muuqaalka ee kooxda. Abuurayaasheeda ayaa ikhtiraacay luqad kale oo muusig ah, kaas oo laxan kasta lagu dhex arki karo habraaca la qeexay. Aqoonsigu wuxuu u oggolaanayaa xubin kasta oo ka mid ah kooxda orkesterka inay dhisto calaamad u gaar ah, oo la xiriirta gabalka ay jecel yihiin ee repertoire. Waxaa intaa dheer, iyadoo ay ugu wacan tahay arjiga naqshadeynta astaanta gaarka ah ee la sameeyay, xitaa daawadayaasha waxay noqon karaan qayb firfircoon oo ka mid ah habka cusboonaysiinta aqoonsiga.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Can You See the Music Aqoonsiga Firfircooni waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Can You See the Music Aqoonsiga Firfircooni waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Can You See the Music Aqoonsiga Firfircooni waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions