SberPay Primary Function: Barnaamijka Bixinta Lacagta oo uu sameeyey Sber

Naqshadda SberPay Primary Function: Barnaamijka Bixinta Lacagta oo uu sameeyey Sber waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Tiknoolajiyada Moobiilka, Abikaasyoonada iyo Softweyrka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagMoobiil· 2022

SberPay Primary Function: Barnaamijka Bixinta Lacagta

Sber uu sameeyay

Macmiilka: Sber

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Moobiil

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137184

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan SberPay Primary Function: Barnaamijka Bixinta Lacagta

SberPay waa barnaamij bixin lacageed loogu talagalay iibsiga khadka tooska ah iyo kan barnaamijka gudihiisa lagu sameeyo. Bixinta lacagta waxaa lagu dhammaystiraa barnaamijka SberBank Online, sidaas darteed xogta kaararka lama gudbiyo dukaamada ama la-hawlgalayaasha. Hadhaaga kaarka waa la arki karaa kahor bixin kasta. Waxaa la taageeraa bixinno hal mar ah, bixinno soo noqnoqda iyo diiwaangelinno, waxaana la isku xiri karaa tiro aan xadidnayn oo kaararo ah si loo isticmaalo mustaqbalka. Luqadda muuqaalka waa mid fudud oo ku salaysan farsamada qorista, badhan iyo isbeddel midab. Ujeeddadu waxay ahayd in laga takhaluso baahida loo qabo gelinta faahfaahinta kaarka iyo in bixinta lacagta laga dhigo mid degdeg ah oo ammaan ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

SberPay Primary Function: Barnaamijka Bixinta Lacagta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. SberPay Primary Function: Barnaamijka Bixinta Lacagta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. SberPay Primary Function: Barnaamijka Bixinta Lacagta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Cabbirka & Qaabaynta: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Summado: innovation, payments, pay, acquiring, internetacquiring
Tiknoloojiyada Soo Saarka: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Caqabadda Naqshadda: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Cilmi-baadhis: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Dhiirrigelinta: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Muddada Mashruuca: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Socodka Hawlgalka: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Shatiyada: Sberbank
Xubnaha Kooxda: Daria Prokuda
Shishki Collective