Lay's Love Shaqada Koowaad: Baakadaynta Sneekada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2022
Lay's Love Shaqada Koowaad: Baakadaynta Sneekada
by PepsiCo Design and Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Lay's Love Shaqada Koowaad: Baakadaynta Sneekada
Qoraalka Buugga: Lay's Love waa naqshad baakadaynta oo loo sameeyay laba dhadhan sneeko oo daabacaad xaddidan ah oo ka jira Hindiya, Lay's Herby Crush iyo Lay's Cheesy Love. Baakad kastaa waxay muujinaysaa gacan loo qaabeeyay sida badhkeed qalbi ah, taasoo ah in laba baakadood oo lagu dhejiyo dhinac-dhinac ay dhamaystiraan qalbiga oo ay isku daraan labada dhadhan. Far qoran oo weyn oo ku taal badhtanka baakadda ayaa magacaabaysa dhadhanka. Gadaasha sawir kasta oo gacanta ah waxaa yaal muuqaallo lammaane socda xeebta, geedo laami ah, iyo daruuro jilicsan. Naqshadan midabada leh waxaa loo sameeyay in ay calaamadeeyaan saaxiibtinimada iyo jacaylka ka dhex jira macaamiisha da'da yaryar.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Lay's Love Shaqada Koowaad: Baakadaynta Sneekada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lay's Love Shaqada Koowaad: Baakadaynta Sneekada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lay's Love Shaqada Koowaad: Baakadaynta Sneekada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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