Lay's Smiles Campaign Wax Ku Duuban Cuntada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2022
Lay's Smiles Campaign Wax Ku Duuban Cuntada
by PepsiCo Design and Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Lay's Smiles Campaign Wax Ku Duuban Cuntada
Ololaha Lay's Smiles waa nashqad baakadeynta cuntada oo lagu sii daayay dalka Ruushka. Sawir weyn oo wejiga dhoola cadeynaya ayaa ah alaabta muuqaalka ugu weyn ee baakad kasta. Baakaddu waxay ilaalinaysaa aqoonsiga muuqaalka ee Lay's ee la aasaasay iyo calaamadaha midabka ee muujinaya dhadhanka badeecada. Taageerada la siiyay Barnaamijka Saaxiibtinimada ee Mu'asasadda Best Buddies ayaa sidoo kale lagu muujiyaa baakadda. Ruubal kasta ayaa laga deeqaa barnaamijka baakad kasta oo la iibsado. Ujeeddadu waa in la wadaago fariin wanaagsan iyo in sumadda (brand-ka) loo soo bandhigo mid ujeeddo leh.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Lay's Smiles Campaign Wax Ku Duuban Cuntada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lay's Smiles Campaign Wax Ku Duuban Cuntada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lay's Smiles Campaign Wax Ku Duuban Cuntada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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