Bubly Bounce Shaqada Koowaad: Baakadaynta Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2022
Bubly Bounce Shaqada Koowaad: Baakadaynta Cabitaanka
by PepsiCo Design and Innovation
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Shaqada Koowaad: Baakadaynta Cabitaanka
Qoraalka Buugga: Bubly Bounce waa naqshad baakadeed loogu talagalay cabitaanka biyaha xumbada leh ee kafeenka ku jira. Baakadaynta waxay ballaarinaysaa xariiqda biyaha xumbada ee hore u jirtay, waxayna calaamad u tahay ku darista kafeenka iyada oo aan u gudbin luqadda muuqaalka ee cabitaannada tamarta. Midabada dhalaalaya ee xoogga leh, xumbada, salaanta saaxiibtinimada iyo dhoolla-caddaynta waa la sii haystay, si sumaddu u sii ahaato mid si fudud loo aqoonsado. Naqshaddu sidoo kale waxay muujinaysaa isticmaalka labo dhadhan oo ku jira hal cabitaan. Nidaamku wuxuu ku talagalay inuu soo jiito dadka hadda iibsada, isla markaana si cad uga muuqdo taagga dukaanka.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Bubly Bounce Shaqada Koowaad: Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Bubly Bounce Shaqada Koowaad: Baakadaynta Cabitaanka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Bubly Bounce Shaqada Koowaad: Baakadaynta Cabitaanka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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